Online marketing is gaining momentum and the internet has become has become major force in today’s world. Indian consumer is increasingly becoming aware of the online buying and selling scenario and is ready to accept it with both hands. There are a number of online marketplaces in India which is gaining acceptance amongst the Indian consumers. One of them is olx india. The website was started in 2006 and has been operational in more than 90 countries today.
This website has been designed in the form of a classified website where you can easily post your requirements. There are a number of other features which sets apart this website from the other websites in India.
Some of the main USPs of this website is:
1) Simple :
Simple and yet elegant design and layout which makes the flow of control easier to apprehend and understand. In order to make your classified more appealing, you can easily add images as well as videos related to your posting.
2) Good Reach and Audience:
The website has been marketed very well. Various print as well as electronic campaigns have been done in the past so as to make this website a hit amongst the masses in India. The website also ranks good in the search engines. All this would make your advertisement much more popular and more people would see and respond to it. This saves time also. The country operates in more than 96 countries and there is wide variety of audience that is present for your classified.
3) Variety of sections:
There is a wide array of varieties which is offered by the website. You can post your advertisement on virtually almost any topic. The best part of this website is that you can post your classified for free.
4) Multi lingual Support:
In order to reach to the wider audience in India. The website is offered in a number of local Indian languages so as to increase the reach of website to different parts of India. A large part of India still doesn’t understand English and this makes an attractive potential for the website in order to woo them.