In recent weeks I have been wondering how many developers are using the new Search Engine Optimization (SEO) toolkit by one of the biggest it services companies Microsoft to analyze and increase traffic to their websites. I was surprised to hear that many are not even aware of its availability, or have not even had the opportunity yet to run it on their websites. This post shows a brief summary on why bloggers and web developers should try it.
Why to use the SEO Toolkit by Microsoft?
To summarize – the SEO Toolkit Analyzer helps increase traffic and visitors to your website and as a result can increase the benefits directly or indirectly to do with your website.
The SEO Analyzer Toolkit increases your traffic by helping evaluate and secure your position in search engines like Google, Bing and Yahoo. As the relevance of your site increases, and your site is optimized for search engines, your site will start Receiving more and more traffic from search engine queries.
It takes less than 5 minutes to download and execute the SEO Analyzer.
It takes less than 5 minutes to download and run SEO Analyzer. Just point your website in the tool, and it automatically scan the pages like a search engine or spider – following each link, getting the HTML of each page, and generating a report with each one of the things that make your site is not positioned as it should in the search engines – along with suggestions on how you could correct them:
Some features of SEO Toolkit:
- full-featured crawler engine
- query builder interface that allows you to build custom reports
- display of detailed information for each UR
- ability to manage robots.txt file
- ability to manage sitemap.xml file
Works with any web server.
SEO Toolkit functions with any web server. Works with IIS5, IIS6, IIS7 and IIS7.5 – also works on Apache servers mounted in Linux. Basically SEO Analyzer can analyze any remote HTTP server and get your report. You do not need to configure any software on the remote server – the tool analyzes the site like a search engine. This means you can run it on sites of your friends (or potential customers) and generate reports.
It requires an IIS7 enabled computer to run which is basically Vista, Windows 7 or Server 2008. After that it can analyze any local or remote website
How to download and install the SEO Toolkit
SEO Toolkit can install using the Microsoft Web Platform Installer.