In June 2018, Instagram announced IGTV, a new platform that can’t help but get real Instagram followers for businesses. The new feature makes it possible to post longer videos designed to present a social-media based TV experience. Here’s what you need to know about IGTV if you haven’t taken advantage of this new feature.

What You Need to Know About IGTV

IGTV is vertical, full-screen, hour long video content used on Instagram in keeping with Instagram’s focus on discoverability. Similar to what you can do on the Instagram feed, you can like, comment on, and direct message IGTV videos to friends, a benefit that can’t help but grow Instagram followers. Like Stories, these videos occupy the whole smartphone screen, and they are accessible from within the Instagram app and a separate IGTV app.

Capitalizing on IGTV to Get Instagram Followers

IGTV is a platform that businesses and vertical video creators alike have been wanting since Snapchat and the release of Instagram Stories.  Instagram’s objective was to provide an innovative video strategy that encourages users to publish long-form content, providing them with three unique alternatives to connect with their communities, expand their audience reach, deepen relationships with their current followers, and get more Instagram followers.

Why IGTV?

Because the consumption of videos have heightened across the board on all social media sites, Instagram is investing in a variety of innovative vertical video content features. When it comes to Stories, Instagram is promoting capturing authentic, behind-the-scenes vertical video content using tools like Boomerang, Superzoom and Stop-Motion. That said, these features vanish after 24 hours. With IGTV the social site provides an exceptional outlet for creators, brands and users to offer up long-form vertical video content, inevitably, building Instagram followers instead of on competitor sites like YouTube.

Optimizing Your IGTV Content Strategy

Following are three ways marketers can optimize their long-form vertical video strategy for IGTV.

Captivate Your Audience

From their initial launch, Instagram has focused on influencers because they know how to create content that keeps their audiences riveted to their screens. Online marketing savvy individuals understand that they have just a few seconds to capture their target audiences. Keeping that in mind, start your IGTV video efforts off with a bang. For example, start your video off with a branded, engaging, introduction so that users understand that what they’re going to see is something that they’re interested in. There is a huge amount of content on social media which is why it’s so important to have yours stand out if you want to get more Instagram followers. The use of long-form content is a new concept to many so now is the perfect time to start creating it. Put in the effort now to avoid having users swipe next. If you’re not sure where to start, watch the videos from influencers who line up with your brand’s because in many cases they’ll know which video content converts. The more high-quality content you present, the more effectively you’ll be able to connect with users, foster brand awareness and grow Instagram followers. If you want users to find out more about your brand, add a link in the content to an in depth landing page, also including a call to action.

It’s impossible to predict what will happen next with Instagram. However, by following trends, including IGTV, and testing out what works and doesn’t for your brand, you’ll be able to stay ahead of your competition, retain your audience’s attention, grow your Instagram followers and revenue.