I learned through silicon.com that Google is working on a service that finds information before a user has even started looking for it.
No, it is not Instant Google, Which allows searches by the keys, try to find information automatically and suggest the user different content based on data such as your search history or geographic location.
Marissa Mayer, vice president of Google geographic services,
Mayer said Google is looking at what she called “contextual discovery” as a way to evolve search – pushing information out to people before they’ve started to look for it, based on factors such as their web browsing history or current location.
“We’re starting to play around with some new concepts in how to find information,” she said. “Can we take location and a user’s context and figure out what piece of information they need? It’s kind of search without search.
She added: “The idea is to push information to people.”
Mayer sees this push or pre-emptive search as a complement to traditional web browsing, perhaps living in a panel on a web browser offering users another way to discover relevant or timely data.
She said social recommendations will be a key part of this next generation of search – the company launched a Social Search feature in 2009 – while location-enabled mobile devices offer even more scope for Google to “figure out what the next most useful piece of information is” and push it out to the user.
“If you’re sitting in a restaurant, can we pull up the menu? And can we pull up a menu that isn’t the menu that the waiter would have just handed you, but a social menu – where you can see what other people have ordered, what other people like, how’s it’s been marked up,” she said.
Social recommendations designed specifically for us, depending on our tastes. As I understand, would be a similar service to Adsense but instead of display advertising, content show about where we might be interested.
Lets wait till more news is officially released about this technology by Google.
